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1960 Showman Debut (Fender brochure).  Fender made a big marketing splash with the introduction of its new model, the Showman, as featured in excerpts from the 1960 brochure/ad shown here.  “Piggyback,” “projector ring,” “tilt-back legs” and “mounting plates” are each illustrated and explained.   The Showman was essentially a Twin Amp chassis arranged with a heavy-duty speaker in the dual-cabinet mode, one cab each for chassis and speaker.  The Showman head was matched with a 12” or 15” JBL speaker mounted on a double baffle by means of a “projector ring,” later known as a “tone ring.”







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